Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield last night, the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial this year, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
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FIFA Says in Regular Contact With AFC Over Detained Bahraini Player The Australian soccer players' union this week called on the AFC to intervene to help secure the release of Hakeem Al Araibi, who plays in Australia but was arrested in November in Bangkok on an Interpol notice issued at Bahrain's request.
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MADRID (Reuters) - Real Madrid have signed Serbia striker Luka Jovic from Eintracht Frankfurt for 60 million euros (£52.39 million), television channel Sky Germany said on Thursday.
Real Madrid sign Jovic for 60 million euros - report - CNA
Warnock proud of Cardiff response to Sala tragedy at Arsenal AFP January 29, 2019 AFP No Comments Ozil, though, failed to make an impact before being subbed 14 minutes from time as Arsenal again relied on the firepower of Pierre-Emerick Aubameyang and Alexandre Lacazette to get them out of trouble.
Juventus sources have reportedly denied growing speculation manager Massimiliano Allegri will depart the club to be replaced by former boss Antonio Conte. Per Football Italia, Agnelli and Allegri
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Norwich City secured promotion to the English Premier League after a three-year absence with a 2-1 win at home to Blackburn Rovers on Saturday. The victory left Championship leaders Norwich nine
Norwich City promoted to Premier League after three-year
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Ikhsan Fandi signs a two-year deal with Norway second-tier club Raufoss IL to become first Lion in 30 years to join a European team, and the third after his father Fandi Ahmad and V. Sundram Moorthy.
Football: Ikhsan Fandi focused on task as he begins Norway
Europa League: Chelsea too strong for Kiev, Arsenal slump at Rennes Chelsea were by far the better side at Stamford Bridge - they had eight shots on target to Kiev's none - but it was not
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